Final Oral Examination

Students enrolled in the master’s programmes in Business Administration and International Business Administration (version: 2016) have to complete a final examination before an examination committee in the form of a public defence. The examination committee comprises the supervisor of your master thesis, one additional examiner and a chairperson.

You have to defend your master thesis and answer questions relating to the research area of your thesis. Moreover, the additional examiner tests your knowledge in a second subject area (which you can choose yourself). You have to successfully complete both parts of the examination.

Master exams have to be carried out as online video exams until further notice due to Covid-19.

Prerequisites

  • Successful completion of all compulsory and elective courses of the relevant curriculum.
  • Positively assessed master’s thesis.

Procedure

1.  Request for an examination date

After your master thesis is graded, please submit the form "Admission of the oral exam"/"Registration of your master examination" (see below) to the secretariat of the supervisor of your master thesis 4 weeks before the planned exam date at the latest. Important: Please indicate your second subject area in which you want to take your additional exam. The secretariat will organize the exam.

2.  Registration at the StudiesServiceCenter (SSC)

After you get the information about your date of your examination, please submit the necessary forms to the SSC.

Please note, all necessary documents need to be submitted via email to ssc-wiwi@univie.ac.at 2 weeks before the planned exam date at the very latest.

3. Structure of the exam

1) Defensio including an examination about the academic field of the Master's thesis (1 ECTS)

  • The defensio at the Chair of International Marketing requires a 15 minute presentation, providing a summary of your master's thesis with a focus on the results. The presentation should be accompanied by presentation slides. 
  • After the presentation you will be asked to answer questions about your thesis, as well as more general questions from the field of marketing. You can find a list of the examinable literature here

2) Examination of an additional specialization area (1 ECTS)

  • For the second examination, you are required to choose an additional specialization area, that is not that of your master's thesis (i.e. not International Marketing).
  • Business Administration: Examination of another specialization area that constitutes 20 ECTS (Minor)
  • International Business Administration: Examination of a chosen business or cultural studies specialization area that constitutes 20 ECTS

Please note, that both examinations (as well as your thesis) will be graded separately. 

Additionally, general information can be found on the faculty's website.

 

4.  After the exam

After the exam, we will submit the signed examination record to the SSC and they will finalise your graduation. Please note that it might take about two weeks for the SSC to finalise your documents and even longer during recess periods.

Literature

Major in International Marketing

The exam will be held in English. Examinable material includes (1) general marketing knowledge acquired during basic marketing courses such as ABWL Marketing I and ABWL Marketing II, and (2) contents and literature of the modules “International Marketing Research” (IMR) and “International Marketing Management” (IMM).The relevant literature is as follows:

  • Jobber, David, Ellis-Chadwick, F. (2020): Principles and Practice of Marketing, 9th edition, McGraw Hill (ISBN-13: 978-1-526-84723-2)
  • Craig, S. C., Douglas, S. P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN: 0-470-01095-9)
  • Hollensen, S. (2020): Global Marketing, 8th edition, Pearson Education Limited (ISBN: 978-1-292-25180-6)


Minor in International Marketing

The exam will be held in English. Examinable material includes the relevant book chapters of the courses “International Marketing Research 1” (IMR 1) and “International Marketing Management” (IMM 1). The relevant literature is as follows:

  • Chapter 1-7, 13, 14 from Craig, S. C., Douglas, S. P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN: 0-470-01095-9)
  • Chapter 1-8 from Hollensen, S. (2020): Global Marketing, 8th edition, Pearson Education Limited (ISBN: 978-1-292-25180-6)