Elective module: Marketing and International Marketing

Course offer Marketing - Minor

Type of CourseCourseECTS
Building Block 1Marketing Research4
Building Block 2Consumer Behavior4
Special Topics in Marketing

Kommunikation 1 +2

International Marketing Management 1 +2

Marketing for a Better World 1 + 2

B2B Marketing

4 + 4

4 + 4

4 + 4

4

Applied Topics in Marketing

Luxury Marketing 1+2

Innovation + Marketing 1 +2

Dramaturgie A + B

4 + 4

4 + 4

4 + 4

Part 1 must always be completed before Part 2.

 

Preliminary list of equivalents to the curriculum for the Master's degree in Business Administration.

The following table shows a preliminary version of the equivalence list of courses piblished by the end of September of the Master's degree in Business Administration (Version 2016) (UA 066 915) and, alternatively courses to be taken from 01.10.2022 onwards:

Subject to change!

Marketing and International Marketing I

Courses of the Master's Degree in Business Administration (Version 2016) (UA 066 915)ECTSAlternative courses to be completed in the Master's Degree in Business Administration (Version 2016) (UA 066 915)   ECTS

KU Marktforschung (pi) or

KU International Marketing Research 1 (pi)		4Building Blocks of Marketing 1:
KU Marketing Research (pi)		4
KU Konsumentenverhalten (pi)4

Building Blocks of Marketing 2:

KU Consumer Behavior (pi)		4
 

KU International Marketing Management (pi)

or

KU Marketing Kommunikation 1 (pi)

or

KU International Marketing Simulation (pi)
or

KU Shopper Marketing (pi)
or

UE Marketing Dramaturgie A (pi)

or

UE Marketing Dramaturgie B (pi)
 

 

 

12

 

 

 

Special Topics in Marketing, KU (pi)

or

Applied Topics in Marketing, KU (pi)

 

 

12

 

Contacts: Judith Ladenstein and Launtina Ibraimi