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Bachelor Courses in Winter Semester 2019/20

Please note that all courses are taught in English.

Course Overview
040024/1ABWL Marketing IIMag. Ziva Kolbl
040024/2ABWL Marketing IIN.N.

 

 

ABWL Marketing II - Group 1

Course Description
Download the course description here.

Prerequisites
Successful completion of ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester.
A special note for all exchange students: The same applies to you – there is NO POSSIBILITY to complete both courses in one semester. You are eligible for this course if you have already taken a basic marketing course at your home university. To be able to attend the course you must hand in a relevant transcript/certificate by October 13th, 2019.

Course Objectives
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services marketing, business-to-business markets, marketing implementation and control, and digital marketing.

 040024/1
ABWL Marketing II - Group 1

Course-Typ:


UK


hours:


2

Lecturer:

ECTS:

3

Dates:

Wednesdays, 09:45 - 11:15  (start: 9.10.) 
room:
HS 3
Midterm Exam:

Fri(!), 29.11.2019, 11:14, HS 6 and HS 14max. students:
50
Guest Talk:Mon(!), 13.01.2019, 11:30-13:00, HS 6

Final Exam:


Thu(!), 23.01.2020
, 11:45, HS 1
Downloads:

 


ABWL Marketing II - Group 2

Course Description
Download the course description here.

Prerequisites
Successful completion of ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester.
A special note for all exchange students: The same applies to you – there is NO POSSIBILITY to complete both courses in one semester. You are eligible for this course if you have already taken a basic marketing course at your home university. To be able to attend the course you must hand in a relevant transcript/certificate by October 13th, 2019.

Course Objectives
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services marketing, business-to-business markets, marketing implementation and control, and digital marketing.

 040024/2
ABWL Marketing II - Group 2

Course-Typ:

UK

hours:


2

Lecturer:

N.N.

ECTS:

3

Dates:

Thursdays, 09:45 - 11:15  (start: 10.10.) 
room:
HS 8
Midterm Exam:

Fri(!), 29.11.2019, 11:45, HS 6 and HS 14

max. students:
50
Guest Talk: Mon(!), 13.01.2019, 11:30-13:00, HS 6

Final Exam:


Thu, 23.01.2020
, 11:45, HS 1
Downloads:

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0