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Data Analysis for Marketing Decisions (DAMD)

Course Description
Download the course description here.

Prerequisites
Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 10th, 2019.

Course Objectives
Sound knowledge of statistics and data analysis is an essential requirement for marketing research and managerial decision-making – more than one would expect! The present course discusses (a) key concepts of statistics and statistical inference (e.g., NHST, Type I and II error, confidence intervals) and (b) different methods of data analysis (e.g., t-test, χ2 test, ANOVA, regression analysis) in a series of lectures that combine theory, illustrative examples, and hands-on exercises. Although IBM SPSS software is used in the context of DAMD, the course is not a tutorial on the SPSS software package. Rather it focuses on the logic, the implementation, and the interpretation of statistical data analysis in general. Students who successfully complete DAMD will be equipped with the ability to effectively carry out data analysis projects in their later academic and professional career.

040501/1 Data Analysis for Marketing Decisions (MA)

Course-Typ:


KU


hours:


2

Lecturer:

ECTS:

4

Dates:

Wednesdays, 09:45 - 11:15 (start: 6.3.)
room:

PC Lab 05
Exceptions:Fri, 12.04.2019, 11:30-13:00, PC Lab 05
Fri, 03.05.2019, 11:30-13:00, PC Lab 05
Wed, 15.05.2019, 13:15-14:45, HS 8
max. students:
30

Midterm Exam:

Mon, 08.04.2019
, 09:45, HS 6



Final Exam:


Tue, 12.06.2019, 09:45, HS 1

  
Submission of team assignments:

Tue, 18.06.2019
, 13:00

Downloads:

 


International Marketing Management 2 (IMM 2)

Course Description
Download the course description here. (updated 15/05/2019)

Prerequisites
Erasmus students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 10th, 2019.

Course Objectives
The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues related to international marketing such as available entry strategies, product strategies etc.


040104/1 International Marketing Management 2

Course-Typ:


KU


hours:


2

Lecturer:

Dr. Milena Micevski

ECTS:

4

Dates:

Wednesday, 11:30 - 13:00 (start 6.3.)

room:

HS 3

Midterm Exam:Wed, 27.03.2019, 11:30, HS 14max. students:
50
Guest Lecture:Wed, 08.05.2019, 11:30-14:45, HS 15
Wed, 15.05.2019, 11:30-13:00, HS 16

Negotiation exercise:


Thu, 13.06.2019
, 13:15-16:30, SR 14

Presentation:

Fri, 14.06.2019, 09:00-17:00, HS 15

Final Exam:

Wed, 26.06.2019
, 11:30, HS 6

Downloads:

 


International Marketing Research 2 (IMR 2)

Important Information
This course is only offered for Master students.

Course Description
Download the course description here.

Prerequisites
Successful completion of Data Analysis for Marketing Decisions

Erasmus students must have successfully completed an international marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 10, 2019.

Course Objectives
The course seeks to develop critical skills for the analysis and interpretation of international marketing research data. It builds directly on the knowledge gained from the International Marketing Research 1 course and highlights measurement and sampling data analysis issues in an international research setting.

Reading List
Download the reading list for the current semester here. 


040562/1 International Marketing Research 2

Course-Typ:


KU


hours:


2

Lecturer:

ECTS:
4
Dates:
Mondays, 09:45 - 11:15 (start 4.3.)

room:HS 10
Presentation:Mon, 03.06.2019, 09:00-14:45, HS 10 max. students:
50

Final Exam:


Mon, 17.06.2019
, 13:15, HS 13

Downloads:

 


Topics in International Marketing (TIM)

Important Information
This course is only offered for Master students.

Course Description
Download the course description here.

Prerequisites
Successful completion of Data Analysis for Marketing Decisions.

Erasmus students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 10th, 2019.

Course Objectives
The course seeks to address key issues in academic research in the field of international marketing. In particular, research on global/local branding, country of origin and international consumer behavior are the major interest of this course. Group projects provide students the opportunity to apply these research topics in an Austrian context.


040419/1 Topics in International Marketing

Course-Typ:


KU


hours:

2
Lecturer:

Dr. Ilona Szöcs
Dr. Milena Micevski
ECTS:
4

Dates:


Thursdays, 09:45 - 11:15
(start 7.3.)

room:SR 15
Exceptions:Thu, 11.04.2019, 09:45-11:15, SR 15 and
                          11:30-13:00, SR 16

Presentation:


Thu, 23.05.2019
, 09:00-16:30, SR 13
max. students:
29
Final Exam:

Thu, 06.06.2019, 09:45-10:45, HS 13

Downloads:

 


Masterarbeitskonversatorium

Prerequisites
This course is offered for students writing their Master Thesis. 


040214/1 Masterarbeitskonversatorium
Course-Typ:

SE


hours:


2

Lecturer:

Prof. DDr. Adamantios Diamantopoulos
Prof. Dr. Christina Sichtmann
max. students:


24

 


DateTimePresenter
Mon, 04.03.201914:00, SR 15

1st session 

Mon, 11.03.201913:15, SR 5Lorenz Bindhammer
Mon, 18.03.201915:00, SR 3

Workshop: Writing Skills for Master Thesis
Prof. Christina Sichtmann

Mon, 25.03.201913:15, SR 3Catherine Steiner
Mon, 08.04.201913:15, SR 3Mónika Takács
Mon, 29.04.201913:15, SR 3Ute Greiner
Mon, 13.05.201913:15, SR 3Alva Angeli
Mon, 17.06.201914:00, SR 3Goran Luburic
Jorge Pantoja Mora

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0