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Data Analysis for Marketing Decisions (DAMD)

Course Description
Download the course description here.

Prerequisites
Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.

Course Objectives
Sound knowledge of statistics and data analysis is an essential requirement for marketing research and managerial decision-making – more than one would expect! The present course discusses (a) key concepts of statistics and statistical inference (e.g., NHST, Type I and II error, confidence intervals) and (b) different methods of data analysis (e.g., t-test, χ2 test, ANOVA, regression analysis) in a series of lectures that combine theory, illustrative examples, and hands-on exercises. Although IBM SPSS software is used in the context of DAMD, the course is not a tutorial on the SPSS software package. Rather it focuses on the logic, the implementation, and the interpretation of statistical data analysis in general. Students who successfully complete DAMD will be equipped with the ability to effectively carry out data analysis projects in their later academic and professional career.

040501/1 Data Analysis for Marketing Decisions (MA)

Course-Typ:


KU


hours:


2

Lecturer:

ECTS:

4

Dates:

Wednesdays, 09:45 - 11:15 (start: 4.3.)
room:

PC Lab 05
Exceptions:Tue(!), 26.05.2020, 11:30-13:00, HS 17max. students:
30

Midterm Exam:

Mon, 20.04.2020
, 16:45, HS 4



Final Exam:


Wed, 10.06.2020, 09:45, HS 6

  
Submission of team assignments:

Fri, 29.05.2020

Downloads:

 


International Marketing Management 2 (IMM 2)

Course Description
Download the course description here.

Prerequisites
Erasmus students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.

Course Objectives
The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues related to international marketing such as available entry strategies, product strategies etc.


040104/1 International Marketing Management 2

Course-Typ:


KU


hours:


2

Lecturer:

Dr. Milena Micevski

ECTS:

4

Dates:

Wednesday, 11:30 - 13:00 (start 4.3.)

room:

HS 3

Midterm Exam:
Wed, 22.04.2020
, 15:00, HS 4
max. students:
50

Sales Negotiation Exercise:



Tue,16.06.2020,
 11:30-18:15, HS 15


Presentation:

Wed, 17.06.2020, 09:00-18:15, HS 16


Final Exam:

Wed, 24.06.2020
, 15:00, HS 4


Downloads:


 


International Marketing Research 2 (IMR 2)

Important Information
This course is only offered for Master students.

Course Description
Download the course description here.

Prerequisites
Successful completion of Data Analysis for Marketing Decisions

Erasmus students must have successfully completed a marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.

Course Objectives
The course seeks to develop critical skills for the analysis and interpretation of international marketing research data. It builds directly on the knowledge gained from the International Marketing Research 1 course and highlights measurement and sampling data analysis issues in an international research setting.

Reading List
The reading list will be available on Moodle.


040562/1 International Marketing Research 2

Course-Typ:


KU


hours:


2

Lecturer:

ECTS:
4
Dates:
Mondays, 09:45 - 11:15 (start 2.3.)

room:HS 10
Presentation:Mon, 25.05.2020, 09:00-11:15, HS 10 and
                           11:15-16:30, HS 16
max. students:
50

Final Exam:


Mon, 15.06.2020
, 09:45-10:45, HS 6

Downloads:

 


Topics in International Marketing (TIM)

Important Information
This course is only offered for Master students.

Course Description
Download the course description here. (updated 02.03.2020)

Prerequisites
Successful completion of Data Analysis for Marketing Decisions.

Erasmus students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.

Course Objectives
The course seeks to address key issues in academic research in the field of international marketing. In particular, research on global/local branding, country of origin and international consumer behavior are the major interest of this course. Group projects provide students the opportunity to apply these research topics in an Austrian context.


040419/1 Topics in International Marketing

Course-Typ:


KU


hours:

2
Lecturer:

Dr. Ilona Szöcs
Dr. Milena Micevski
ECTS:
4

Dates:


Thursdays, 09:45 - 11:15
(start 5.3.)

room:SR 15
Exceptions:Thu, 02.04.2020, 09:45-13:00, SR 5
Thu, 23.04.2020
, 11:30-13:00, SR 6 (in addition to the usual session)

Presentation:


Thu, 04.06.2020
, 09:00-16:30, SR 13
max. students:
29
Final Exam:

Thu, 19.06.2020, 09:45-10:45, HS 14

Downloads:

 


International Marketing Simulation (IMS)

Course Description
Download the course description here. (coming soon)

Prerequisites
Completion of the course International Marketing Management (IMM1) is highly recommended.

Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by tba.

Course Objectives
The objective of this strategy simulation course is to develop hands-on skills of how to make international marketing decisions. Emphasis is put on the computer simulation game Country Manager which focuses on the managerial issues arising when companies plan and execute market entry into new countries. This exercise allows students to experience the challenges pertaining to corresponding decisions by playing the role of a responsible manager for a major consumer products company. Students have to decide on the countries to enter, the mode of entry, the segments to target, and every aspect of the marketing mix (price, promotion, place and product) and will get immediate feedback on the consequences of their actions. After completion of the course, participants should have gained a broad appreciation of critical decisions in international marketing, thus complementing the knowledge gained from the International Marketing Management 1 course.

 

040882/1 International Marketing Simulation

Course-Typ:


KU


hours:


2

Lecturer:

Prof. Dr. Christina Sichtmann

ECTS:

4

Dates:

blocked in September (summer term) more information will be available soon

room:

tba

Presentation:


tba

max. students:
50
Downloads:

 


Seminar International Marketing

Project Description
Download the course outline here.

Required Literature
The reading list will be available on Moodle.

Prerequisites
This course is only offered for advanced Master students.
Exchange students must have successfully completed at least one international marketing course at master level at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.

040217/1 Seminar International Marketing

Course-Typ:


SE


hours:


2

Lecturer:

Prof. DDr. A. Diamantopoulos

ECTS:

4

1st session:

tba

max. students:
24
Presentation:
Wed, 03.06.2020, 09:00-14:45, SR 5 and 15:00-18:15, SR 1
Thu, 04.06.2020,
09:00-13:00, SR 4 and 13:15-18:15, SR 5
Fri, 05.06.2020
, 09:00-14:45, SR 6


Submission of written reports:


tba

(Moodle and hard copy)

Downloads:

 


Masterarbeitskonversatorium

Prerequisites
This course is offered for students writing their Master Thesis. 


040214/1 Masterarbeitskonversatorium
Course-Typ:

SE


hours:


2

Lecturer:

Prof. DDr. Adamantios Diamantopoulos
Prof. Dr. Christina Sichtmann
max. students:


24

First session:Mon, 09.03.2020, 13:15-14:45, SR 6

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0