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Data Analysis for Marketing Decisions (DAMD)

Course Description
Download the course description here.

Prerequisites
Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 8th, 2019.

Course Objectives
Sound knowledge of statistics and data analysis is an essential requirement for marketing research and managerial decision-making – more than one would expect! The present course discusses (a) key concepts of statistics and statistical inference (e.g., NHST, Type I and II error, confidence intervals) and (b) different methods of data analysis (e.g., t-test, χ2 test, ANOVA, regression analysis) in a series of lectures that combine theory, illustrative examples, and hands-on exercises. Although IBM SPSS software is used in the context of DAMD, the course is not a tutorial on the SPSS software package. Rather it focuses on the logic, the implementation, and the interpretation of statistical data analysis in general. Students who successfully complete DAMD will be equipped with the ability to effectively carry out data analysis projects in their later academic and professional career.

040501/1 Data Analysis for Marketing Decisions

Course-Typ:


KU


hours:


2

Lecturer:

ECTS:

4

Dates:
Wednesdays, 09:45 - 11:15 (start: 2.10.)room:

PC Lab 05
Midterm Exam:Mon(!), 04.11.2019, 11:30, HS 4max. students:
30

Final Exam:


Mon(!), 20.01.2020
, 11:30, HS 4

  
Submission of team assignments:



06.01.2020, 14:00
Downloads:

 


International Marketing Management 1 (IMM 1) - Group 1 & Group 2

Course Description
Download the course description here.

Prerequisites
Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.

Course Objectives
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

040517/1
International Marketing Management 1 - Group 1 & Group 2

Course-Typ:


KU


hours:



2

Lecturer:
ECTS:4

Dates:

Wednesdays, 13:15 - 14:45 (start: 9.10.)


room:

HS 6

Presentation Group 1:

Fri, 13.12.2019
, 09:00-18:15, HS 12

Tue, 17.12.2019, 09:00-18:15, HS 16


max. students
Group 1:



50

Presentation Group 2:

Mon, 16.12.2019, 09:00-18:15, HS 17

Tue, 17.12.2019, 09:00-18:15, HS 16

max. students
Group 2:



50

Midterm Exam:Thu(!), 31.10.2019, 15:15, HS 1


Final Exam:


Wed, 08.01.2020
, 13:30, HS 4 and HS 6

 
Submission of team assignments:



tba

Downloads:

 


International Marketing Research 1 (IMR 1)

Course Description
Download the course description here.

Required Literature
Available on Moodle.

Prerequisites
Exchange students must have successfully completed at a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.

Course Objectives
The course seeks to introduce core concepts and techniques associated with the design and execution of international marketing research projects. It focuses particularly on data collection issues in an international context and the challenges facing researchers when collecting international marketing research data. Students gain hands-on experience by conducting a research project.

040223/1 International Marketing Research 1

Course-Typ:

KU

hours:


2

Lecturer:

ECTS:

4

Dates:

Mondays, 09:45 - 11:15  (start: 7.10.)

room:

HS 9

Presentation:

Mon, 09.12.2019, 09:00-16:30, HS 16  

max. students:
50

Final Exam:


Mon, 13.01.2020, 11:45, HS 1

  
Submission of team assignments:


tba

Downloads:

 


International Marketing Simulation (IMS)

Course Description
Download the course description here.

Prerequisites
Completion of the course International Marketing Management (IMM1) is highly recommended.

Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.

Course Objectives
The objective of this strategy simulation course is to develop hands-on skills of how to make international marketing decisions. Emphasis is put on the computer simulation game Country Manager which focuses on the managerial issues arising when companies plan and execute market entry into new countries. This exercise allows students to experience the challenges pertaining to corresponding decisions by playing the role of a responsible manager for a major consumer products company. Students have to decide on the countries to enter, the mode of entry, the segments to target, and every aspect of the marketing mix (price, promotion, place and product) and will get immediate feedback on the consequences of their actions. After completion of the course, participants should have gained a broad appreciation of critical decisions in international marketing, thus complementing the knowledge gained from the International Marketing Management 1 course.

 

040882/1 International Marketing Simulation

Course-Typ:


KU


hours:


2

Lecturer:

Prof. Dr. Christina Sichtmann

ECTS:

4

Dates:

Wednesdays, 11:30 - 13:00 (start 9.10.)

room:

HS 5

Exception: Wed, 16.10.2019, 11:30-13:0, EDV-Lab 3
Wed, 06.11.2019,
15:00-16:30, SR 6

max. students:
50
Presentation:


Thu, 06.12.2019, 09:00-16:30, SR 1



Downloads:

 


Seminar International Marketing

Project Description
Download the course outline here.

Required Literature
Available on Moodle.

Prerequisites
This course is only offered for advanced Master students.
Exchange students must have successfully completed at least one international marketing course at master level at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 13th, 2019.

040217/1 Seminar International Marketing

Course-Typ:


SE


hours:


2

Lecturer:

Prof. DDr. A. Diamantopoulos

ECTS:

4

1st session:

Mon, 07.10.2019, 13:15-14:45, SR 5

max. students:
24
Presentation:
Tue, 10.12.2019, 09:00-17:00, SR 13
Wed, 11.12.2019,
09:00-17:00, SR 5
Thu, 12.12.2019
, 09:00-14:45, HS 15


Submission of written reports:


Mon, 13.01.2020
, 14:00 (email and hard copy)

Downloads:

 


Masterarbeitskonversatorium

Prerequisites
This course is offered for students writing their Master Thesis.

040214/1 Masterarbeitskonversatorium

Course-Typ:

SE

max. students:


24
Lecturer:

  
1st session:Tue, 15.10.2019, 14:00, SR 16

DateTime, Room
Presenter
Mon, 04.11.201913:15, SR 6

Mariel Maack

Mon, 11.11.2019

13:15, SR 6Nathalie Scherer

 



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0