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Final Oral Examination

Students enrolled in the master’s programmes in Business Administration and International Business Administration (version: 2016) have to complete a final examination before an examination committee in the form of a public defence. The examination committee comprises the supervisor of your master thesis, one additional examiner and a chairperson.

You have to defend your master thesis and answer questions relating to the research area of your thesis. Moreover, the additional examiner tests your knowledge in a second subject area (which you can choose yourself). You have to successfully complete both parts of the examination.

 

Prerequisites
  • Successful completion of all compulsory and elective courses of the relevant curriculum.
  • Positively assessed master’s thesis.
Procedure

 1.  REQUEST FOR AN EXAMINATION DATE

After you submit your master thesis (before it gets assessed) contact the secretariat of the supervisor of your master thesis and ask for an examination date. Please indicate your second subject area in which you want to take your additional exam. 

  2.  REGISTRATION AT THE StudiesServiceCenter (SSC)

After your master thesis and all courses of the relevant curriculum have been positively assessed, please submit the necessary forms to the SSC:

Please be aware of the processing period which takes approximately two working weeks (and take holidays, etc. into account).

 3.  AFTER THE EXAM

After the exam, we will submit the signed examination record to the SSC and they will finalise your graduation. Please note that it might take about two weeks for the SSC to finalise your documents and even longer during recess periods.

Literature

MAJOR IN INTERNATIONAL MARKETING

The exam will be held in English. Examinable material includes (1) general marketing knowledge acquired during basic marketing courses such as ABWL Marketing I and ABWL Marketing II, and (2) contents and literature of the modules “International Marketing Research” (IMR) and “International Marketing Management” (IMM).The relevant literature is as follows:

  • Jobber, David (2016): Principles and Practice of Marketing, 8th edition, McGraw Hill, (ISBN-13: 978-007714149)
  • Craig, S. C., Douglas, S. P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN: 0-470-01095-9)
  • Hollensen, S. (2011): Global Marketing - A Decision-Oriented Approach, 5th edition, Pearson Educated Limited. (ISBN: 978-0-273-72622-7)

MINOR IN INTERNATIONAL MARKETING

The exam will be held in English. Examinable material includes the relevant book chapters of the courses “International Marketing Research 1” (IMR 1) and “International Marketing Management” (IMM 1). The relevant literature is as follows:

  • Chapter 1-7, 13, 14 from Craig, S. C., Douglas, S. P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN: 0-470-01095-9)
  • Chapter 1-8 from Hollensen, S. (2011): Global Marketing - A Decision-Oriented Approach, 5th edition, Pearson Educated Limited. (ISBN: 978-0-273-72622-7)

 

 

 


Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0