Dr. Ifigeneia Leri
Assistant Professor
Oskar-Morgenstern-Platz 1, 1090 Vienna
Room 05.616
e-mail: ifigeneia.leri@univie.ac.at
Office Hours: by appointment
Ifigeneia Leri joined the University of Vienna in January 2021 as a Postdoctoral Researcher at the Chair of International Marketing. She holds a PhD in Marketing and an MBA in Food Business Management from the University of Patras (Greece), School of Economics and Business. Prior to joining the University of Vienna Ifigeneia has worked at the University of Patras (Greece) and the Metropolitan College Greece. In terms of experience in industry, Ifigeneia has worked in the Telecommunication industry in the areas of sales and marketing. She also absolved a marketing internship at the World Food Travel Association.
Research
Ifigeneia´s research reflects a passionate interest in consumer behavior, consumer emotions, experiential marketing and tourism marketing. Her current work lies in the area of consumer research and especially in brand preferences. Her work appeared in internationally renowned conferences (e.g. EMAC) and Journals (Tourism Review).
Ifigeneia also serves as an ad-hoc reviewer for the Tourism Review, Journal of Product and Brand Management, The Service Industries Journal, Current Issues in Tourism and EMAC conferences.
Teaching
Ifigeneia has taught various courses at Bachelor, MBA and Master levels at the University of Patras (Greece), and the Metropolitan College Greece. Courses include Tourism Marketing, Marketing in the Digital Age, Marketing Research, International and Export Marketing, and Consumer Behavior. Furthermore, she has been counselor to a number of Bachelor theses at the University of Patras (Greece).
Awards
| 2020 | Winner of the "Outstanding Reviewer Award" | Emerald Literati Awards of Excellence |
| 2016 | Research Fellowship for Teaching | Department of Business Administration of Food and Agricultural Enterprises University of Patras |
| 2015 | Research Fellowship for Teaching | Department of Business Administration of Food and Agricultural Enterprises University of Patras |
| 2014 | Research Fellowship for Teaching | Department of Business Administration of Food and Agricultural Enterprises University of Patras |
Hobbies
Swimming and photography.