Dr. Ilona Szőcs

Assistant Professor
Oskar-Morgenstern-Platz 1, 1090 Vienna
Room 05.618
Phone +43 1 4277-38039
e-mail: ilona.szoecs@univie.ac.at
Office Hours: by appointment


Ilona Szőcs joined the University of Vienna in September 2018 as a Postdoctoral Researcher at the Chair of International Marketing. She holds a PhD in International Marketing Management from Vienna University of Economics and Business (WU), an MSc in International Business from D’Youville College (USA), and an MSc in Tourism Management from the University of Economics in Bratislava (Slovakia). Ilona has worked at Vienna University of Economics and Business, Webster Vienna Private University, and Free University of Bozen-Bolzano (Italy). Before joining academia, she has gathered industry experience in management consulting, market research, corporate marketing, and SME support in Slovakia and the USA.


Ilona’s research interest include corporate social responsibility, sustainability & culture, and consumer behavior, while her current work lies in the area of consumer research, particularly in brand preference & consumers’ stereotypes.

Her work appeared in internationally renowned journals, among others, in Journal of the Academy of Marketing Science, Journal of World Business, British Journal of Management, and International Marketing Review, as well as in books, such as the Handbook on Ethics and Marketing by Edward Elgar Publishing, and the SAGE Handbook of Contemporary Cross-Cultural Management. Ilona is the co-editor of Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics by Springer Nature.

Ilona serves as an ad-hoc reviewer for a number of academic journals, such as the Journal of International Marketing, Management International Review, Asia Pacific Journal of Management, Business Ethics Quarterly, Journal of Business Research, Cross Cultural & Strategic Management, Journal of Business Ethics, Industrial Marketing Management, andInternational Journal of Consumer Studies.

Teaching & Mentoring

Ilona has taught various courses at Bachelor, Master and MBA levels at WU, Webster Vienna Private University, Gadjah Mada University (Indonesia), and Free University of Bozen-Bolzano. Courses include Global Marketing, Business & Society, Academic Writing, and International Management. In addition, she has supervised a number of Bachelor, Master, and MBA theses at WU and at Danube University Krems.

Awards & Distinctions

2022Outstanding Paper AwardEmerald Literati Awards of Excellence (International Marketing Review)
2021Small Research GrantUniversity of Vienna
2021Outstanding Reviewer NominationJournal of Business Ethics
2019Best Paper Award 2018 FinalistJournal of World Business
2018Best Research Paper AwardGLOBE Robert J. House 
2015, 2018WU Top Journal Publication AwardWirtschaftsuniversität Wien
2014WU Research Project AwardWirtschaftsuniversität Wien
2013WU Research FellowshipWirtschaftsuniversität Wien
2012WU High Potential Contact Weeks GrantWirtschaftsuniversität Wien
2012WU Mobility GrantWirtschaftsuniversität Wien
2011, 2012WU Merit ScholarshipWirtschaftsuniversität Wien
2010-2012Academy of Marketing Science Conference GrantAcademy of Marketing Science
2010-2011WU Small Research Project FellowshipWirtschaftsuniversität Wien


Martial arts, skiing