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 Dr. Ilona Szőcs

 Assistant Professor
 Oskar-Morgenstern-Platz 1, 1090 Vienna
 Room 05.638
 Phone +43 1 4277-38039
 Fax +43 1 4277-838039
 e-mail: ilona.szoecsunivie.ac.at
 Office Hours: on appointment


Ilona Szőcs joined the University of Vienna in September 2018 as a Postdoctoral Researcher at the Chair of International Marketing. She holds a PhD in International Marketing Management from Vienna University of Economics and Business (WU), an MSc in International Business from D’Youville College (USA), and an MSc in Tourism Management from the University of Economics in Bratislava (Slovakia). Ilona has worked at Vienna University of Economics and Business, Webster Vienna Private University, and Free University of Bozen-Bolzano (Italy). Before joining academia, she has gathered industry experience in management consulting, market research, corporate marketing, and SME support in Slovakia and the USA.


Ilona’s research interest include corporate social responsibility, sustainability & culture, and consumer behavior, while her current work lies in the area of consumer research, particularly in brand preference & consumers’ stereotypes.

Her work appeared in internationally renowned journals such as the Journal of the Academy of Marketing Science, Journal of World Business, Journal of Cleaner Production, and Electronic Commerce Research and Applications, as well as in books, such as the Handbook on Ethics and Marketing by Edward Elgar Publishing, and The New Role of Regional Management by Palgrave Macmillan.

Ilona serves as an ad-hoc reviewer for Business Ethics Quarterly, Journal of Business Research, Cross Cultural & Strategic Management, and Journal of Business Ethics.

Teaching & Mentoring

Ilona has taught various courses at Bachelor, Master and MBA levels at WU, Webster Vienna Private University, Gadjah Mada University (Indonesia), and Free University of Bozen-Bolzano. Courses include Global Marketing, Business & Society, Academic Writing, and International Management. In addition, she has supervised a number of Bachelor, Master, and MBA theses at WU and at Danube University Krems.

Awards & Distinctions

(2015, 2018)   WU Top Journal Publication Award

(2014)             WU Research Project Award

(2013)             WU Research Fellowship

(2012)             WU High Potential Contact Weeks Grant; WU Mobility Grant

(2011, 2012)   WU Merit Scholarship

(2010 - 2012)  Academy of Marketing Science Conference Grant

(2010 - 2011)  WU Small Research Project Fellowship

(2000 - 2002)  D’Youville College Scholarship

(1997 - 1998)  Hungarian Ministry of Education Scholarship


Martial arts, skiing

Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0