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 Dr. Milena Micevski

 Assistant Professor
 Oskar-Morgenstern-Platz 1, 1090 Vienna
 Room 05.616
 Phone +43 1 4277-38040
 Fax +43 1 4277-838040
 e-mail: milena.micevskiunivie.ac.at
 Office Hours: on appointment


Milena Micevski joined the University of Vienna in October 2015 as an Assistant Professor in the Chair of International Marketing. She holds a PhD in Marketing from Loughborough University (UK), School of Business and Economics, and Masters degree in Marketing, Advertising & PR from Sheffield University. Her doctoral thesis proposal was awarded the Best Dissertation Idea award at the Academy of Marketing Science Doctoral Consortium in 2011 from a pool of 40 doctoral students from around the world. Prior to joining University of Vienna, Milena has worked as Research Group Officer and consequently as a Lecturer in Marketing and Sales management at Loughborough University, UK. In terms of the experience in the industry, Milena has worked for both small and large companies (e.g. L’Óreal) in the areas of sales and marketing.


Her current work lies in the area of sales and selling behaviour in international marketing as well as brand image of non-profit organisations. She and her co-authors published their work in a number of internationally renowned journals such as: Journal of International Marketing, Journal of Business Research, Journal of Business Ethics and Journal of Travel Research.

She has also served as an ad-hoc reviewer for the International Marketing Review, South East European Journal of Economics and Business, EMAC, AMA and GIKA conferences. 

Milena is also a Committee member of the 7th EMAC Regional Conference in Sarajevo, Bosnia & Herzegovina.

Awards & Distinctions

(2011) Academy of Marketing Science Doctoral Consortium: “A Best Dissertation Idea” award at the 2nd Biennial AMS Doctoral Consortium, Reims, France, July 2011. 

(2011)   Academy of Marketing Science scholarship award.

(2009-2011) PhD scholarship, School of Business and Economics, Loughborough University



Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0