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 Mag. Živa Kolbl


 Oskar-Morgenstern-Platz 1, 1090 Vienna
 Room 05.616
 Phone +43 1 4277-38037
 Fax +43 1 4277-838037
 e-mail: ziva.kolblunivie.ac.at
 Office Hours: on appointment

Živa Kolbl joined the University of Vienna in March 2016 to do her PhD in the field of International Marketing. She is currently working as a „Research and Teaching Assistant“ at the university. She holds a BSc in Money and Finance and a MSc in Marketing from Faculty of Economics – University of Ljubljana (SLO).


In the past, Mrs. Kolbl has worked as a Young Researcher in the Faculty of Economics, department of Marketing. In terms of experience in the industry, Živa has worked as a Brand Manager for one of the leading European producers of food supplements, as well as an Assistant of Marketing Communication for one of the leading consultancy and communications companies in SE Europe.


Her research interests focus in the fields of Consumer Behaviour and Consumer Psychology, International Marketing and Social Psychology. Her proposed research refers to the study of different consumer stereotypes in consumer behavior context, employing a combination of quanititative and experimental methods.


Poetry, traveling, theatre, music

Institut für Betriebswirtschaftslehre
Lehrstuhl für Internationales Marketing

Oskar-Morgenstern-Platz 1
1090 Wien
T: + 43-1-4277-38032
F: +43-1-4277-38034
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0