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Marketition is an International Marketing Case Competition for Master Students initiated by the Prasetiya Mulya Business School in Indonesia.

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Recent Publications

Showing entries 7 - 9 out of 72

Dewsnap B, Micevski M, Cadogan J, Kadic-Maglajlic S. Flexibility in Marketing & Sales Interfacing Processes. Industrial Marketing Management. 2020 Nov;91(November):285-300. doi.org/10.1016/j.indmarman.2020.09.005


Bourdin D, Sichtmann C. The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul. Vol. November 2020. 2020. p. 473-484 doi.org/10.15444/GMC2020.04.07.01


Showing entries 7 - 9 out of 72