Recent Publications

Showing entries 41 - 44 out of 264
Micevski M, Erdbrügger J, Diamantopoulos A. Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Herz M, Diamantopoulos A. Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. 2019. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Sichtmann C, Davvetas V, Bleich J, Romanyuk A. Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference. 2019
Sichtmann C, Davvetas V, Romanyuk A, Bleich J. Migrant Customers’ Acculturation and Their Participation in Services. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Showing entries 41 - 44 out of 264