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Recent Publications
Showing entries 57 - 60 out of 220
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. In Global Marketing Conference 2018 . Tokyo. 2018
Halkias G, Diamantopoulos A, Florack A, Palcu J. Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Zabkar V, Arslanagic-Kalajdzic M, Diamantopoulos A, Florack A. Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research. 2017 Nov 1;80(November):228-235. Epub 2017 Jun 17. doi: 10.1016/j.jbusres.2017.06.006
Halkias G, Micevski M, Diamantopoulos A, Milchram C. Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity. Journal of Business Research. 2017 Nov;80:210-217. Epub 2017 May 10. doi: 10.1016/j.jbusres.2017.04.018
Showing entries 57 - 60 out of 220