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Chair of International Marketing
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University of Vienna - Main page Chair of International Marketing
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

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20.04.2023
 

Hans B. Thorelli Award 2023

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15.02.2023
 

Research.com Ranking of Top Scientists 2023

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21.01.2023
 

IMTC Award - International Marketing Trends Conference 2023

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Job Offers

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02.03.2022
 

KELAG Praktika

Der Kelag-Konzern schreibt zahlreiche mehrmonatige Praxissemester aus.

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14.03.2022
 

Project Manager (m/w/d) at marketmind

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23.03.2022
 

WBS Houlden Fellow at Warwick Business School

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23.03.2022
 

WBS Houlden Fellow at Warwick Business School

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31.03.2022
 

Praktikant*innen und Werkstudent*innen bei fairafric

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08.04.2022
 

Global Entrepreneurship Summer School (GESS)

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Recent Publications

Showing entries 61 - 64 out of 220
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Davvetas V, Diamantopoulos A. "Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. Journal of Business Research. 2017 Nov;80(November):218-227. doi: 10.1016/j.jbusres.2017.04.008

Diamantopoulos A, Florack A, Halkias G, Palcu J. Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model. Journal of International Business Studies. 2017 Oct;48(8):1023-1036. Epub 2017 May 24. doi: 10.1057/s41267-017-0085-9

Gineikiené J, Diamantopoulos A. I Hate Where It Comes From But I Still Buy It: Countervailing Influences of Animosity and Nostalgia. Journal of International Business Studies. 2017 Oct;48(8):992-1008. doi: 10.1057/s41267-017-0097-5

Herz M, Diamantopoulos A. I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing. 2017 Jun;25(2):52-71. doi: 10.1509/jim.16.0051

Showing entries 61 - 64 out of 220
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Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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