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KELAG Praktika
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Recent Publications
Showing entries 61 - 64 out of 220
Davvetas V, Diamantopoulos A. "Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. Journal of Business Research. 2017 Nov;80(November):218-227. doi: 10.1016/j.jbusres.2017.04.008
Diamantopoulos A, Florack A, Halkias G, Palcu J. Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model. Journal of International Business Studies. 2017 Oct;48(8):1023-1036. Epub 2017 May 24. doi: 10.1057/s41267-017-0085-9
Gineikiené J, Diamantopoulos A. I Hate Where It Comes From But I Still Buy It: Countervailing Influences of Animosity and Nostalgia. Journal of International Business Studies. 2017 Oct;48(8):992-1008. doi: 10.1057/s41267-017-0097-5
Herz M, Diamantopoulos A. I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing. 2017 Jun;25(2):52-71. doi: 10.1509/jim.16.0051
Showing entries 61 - 64 out of 220