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Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2021 Oct 28. doi.org/10.1111/1467-8551.12552
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. doi.org/10.1108/IMR-09-2020-0209
Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Matarazzo M, Maack M. The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.