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Chair of International Marketing

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University of Vienna - Main page Chair of International Marketing
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

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12.04.2022
 

Hans B. Thorelli Award

more
12.04.2022
 

Research.com Ranking of Top Scientists

more
03.11.2021
 

Elsevier BV - Stanford Ranking of Marketing Scholars

more
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Job Offers

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11.01.2023
 

Social Media Manager Assistent

more
10.01.2023
 

Volontariat „Assistenz Projektmanagement“ bei Sporthilfe

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10.01.2023
 

Werkstudent:in (w/m/d) für Digitales Marketing & Content Creation bei Fluence

more
17.11.2022
 

Post-Doc Position at the University of Cologne

more
03.06.2022
 

Internal Project and Panel Manager (m/w/x) and (Junior) Project Manager/Client Success Manager (m/w/x) at Talk Online Panel

more
01.06.2022
 

Junior Research Consultant (m/w/x) bei MindTake Research

more
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Recent Publications

Showing entries 5 - 8 out of 264
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Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.

Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. https://doi.org/10.1108/IMR-09-2020-0209

Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.

Diamantopoulos A, Matarazzo M, Maack M. The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.

Showing entries 5 - 8 out of 264
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Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

Sitemap | Imprint | Accessibility | Privacy Policy | Printable version

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