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Chair of International Marketing
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University of Vienna - Main page Chair of International Marketing
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Welcome to the Chair of International Marketing

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business
  • Chair of International Marketing


Studies

Bachelor | Master | PhD

Research

Publications | Projects 

Team

News

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20.04.2023
 

Hans B. Thorelli Award 2023

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15.02.2023
 

Research.com Ranking of Top Scientists 2023

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21.01.2023
 

IMTC Award - International Marketing Trends Conference 2023

more
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Job Offers

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02.03.2022
 

KELAG Praktika

Der Kelag-Konzern schreibt zahlreiche mehrmonatige Praxissemester aus.

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14.03.2022
 

Project Manager (m/w/d) at marketmind

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23.03.2022
 

WBS Houlden Fellow at Warwick Business School

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23.03.2022
 

WBS Houlden Fellow at Warwick Business School

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31.03.2022
 

Praktikant*innen und Werkstudent*innen bei fairafric

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08.04.2022
 

Global Entrepreneurship Summer School (GESS)

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Recent Publications

Showing entries 5 - 8 out of 220
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Diamantopoulos A, Schlegelmilch B, Halkias G. Taking the Fear out of Data Analysis. 2 ed. Cheltenham: Edward Elgar Publishing, 2023.

Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy. Odense. 2023

Diamantopoulos A, Davvetas V, Sichtmann C, C. S. The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing. 2022 Oct 20.

Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552

Showing entries 5 - 8 out of 220
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Contact

Chair of International Marketing
Oskar-Morgenstern-Platz 1
1090 Vienna
T: +43-1-4277-38032
international.marketing@univie.ac.at
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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