Recent Publications

Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021


Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021


Kolbl Ž, Diamantopoulos A, Plakoyiannaki ME. It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study. In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021