Recent Publications

Showing entries 9 - 12 out of 264
Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021
Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021
Szöcs I, Diamantopoulos A, Luburic G. The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In EMAC 2021 Annual Conference. Brussels: European Marketing Academy. 2021. 93512
Kolbl Ž, Diamantopoulos A, Plakoyiannaki ME. It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study. In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Showing entries 9 - 12 out of 264