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12.04.2022
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Recent Publications
Showing entries 17 - 20 out of 264
Diamantopoulos A, Matarazzo M, Montanari MG, Petrychenko A. The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research. 2021;135:749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Halkias G, Diamantopoulos A. Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach. International Journal of Research in Marketing. 2020 Dec;37(4):714-736. https://doi.org/10.1016/j.ijresmar.2020.02.004
Bourdin D, Sichtmann C. The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul. Vol. November 2020. 2020. p. 473-484 https://doi.org/10.15444/GMC2020.04.07.01
Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Oct;90:252-263. https://doi.org/10.1016/j.indmarman.2020.07.016
Showing entries 17 - 20 out of 264