Recent Publications

Showing entries 229 - 232 out of 264
Sichtmann C, Klein M, Ostruk L. Vom Produkt zur Dienstleistung - Erfolgsfaktoren des Markentransfers. In Dienstleistungsmarken, Forum Dienstleistungsmanagement. Gabler Verlag/GWV Fachverlage GmbH. 2008. p. 121-137
Fuchs C, Diamantopoulos A. A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation. In Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy). Unknown publisher. 2007
Sichtmann C. An Analysis of Antecedents and Consequences of Trust in a Corporate Brand. European Journal of Marketing. 2007;41(9/10):999-1015.
Sichtmann C. Analyzing Buyer-Seller Relationships from an Economics of Information Perspective - A Theoretic Framework. Journal of Business Market Management. 2007;1(1):59-78.
Showing entries 229 - 232 out of 264