Recent Publications

Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction

Author(s)
Michaela Matarazzo, Adamantios Diamantopoulos, Mariel Maack
Organisation(s)
Department of Marketing and International Business
External organisation(s)
Universität Wien
Publication date
01-2022
Peer reviewed
Yes
Austrian Fields of Science 2012
502052 Business administration, 502019 Marketing
Keywords
Portal url
https://ucris.univie.ac.at/portal/en/publications/does-consumer-xenocentrism-have-a-dark-side-its-impact-on-compulsive-buying-and-brand-addiction(2e21a897-ecab-4fc4-8efc-d6687c505df0).html